Cookie & Tracking Technologies Policy

Effective Date: July 8, 2022

At Digital Arena, we use cookies and similar technologies to enhance your experience, improve
our website performance, and better tailor our content to your needs. This policy explains wha
cookies are, how we use them, and what choices you have.

What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a
website. They help us recognize your device, remember your preferences, and improve how our
site functions for you.

Why We Use Cookies

We use cookies and similar technologies to:

• Ensure smooth navigation and functionality on our website
• Understand how users interact with our content
• Show you content and offers that match your interests
• Enable features like social sharing and embedded media
• Measure the effectiveness of campaigns and content

Types of Cookies We Use

• Essential Cookies: Help make our website usable by enabling basic functions. These cannot
  be turned off.
• Performance & Analytics Cookies: Help us understand how visitors interact with the site.
• Functionality Cookies: Remember your preferences for a more personalized experience.
• Marketing Cookies: Allow us to deliver content and ads tailored to your profile.

Third-Party Cookies

• Some cookies we use come from trusted third parties like:
• Google (YouTube) – For video and analytics
• Meta (Facebook, Instagram) – For social integration and marketing
• LinkedIn, Twitter – For analytics and content tracking
• Microsoft – For audience insights and performance tracking

These providers may collect and use data according to their own privacy policies.

Tracking Technologies We May Use
In addition to cookies, we may use:

• Web Beacons / Pixels: Invisible images that help us track if emails are opened or content is
  clicked
• Session Storage / Local Storage: Store temporary information during your session
• Conversion Tags: Track when an action is completed (like submitting a form)

Your Choices

You can manage your cookie preferences at any time through our Cookie Settings tool.
To remove existing cookies, you can also adjust your browser settings. Please note: Disabling
cookies may impact your website experience or limit certain features.

Want to Know More?

For any questions about how we use cookies and your data, feel free to contact us.